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Monday, October 22, 2007

Anggun set to captivate

By The Star

The Anggun @ Kota Emerald in Rawang that was launched recently will further enhance the image of the neighbourhood.

This is one freehold housing project that will add value not only to the purchasers but also reflect the growing affluence of Rawang.

Currently several projects in the vicinity such as the Emerald Rawang, Greenwood Park in Bandar Country Homes, Saujana Rawang and Bandar Tasik Puteri (where 100 villas would be built for its golf resort end of the year) would all help to transform this part of Rawang into a nice neighbourhood.

Anggun is the first phase of 500 acres owned by Pura Development Sdn Bhd, a wholly owned subsidiary of Hong Bee Land Sdn Bhd (HBL), in Rawang. It is a mere 2km from the Rawang toll.

Founded in 1933, Hong Bee Group Malaysia is an established company with a commendable track record in the textile business.

Established in 1994, HBL is an investment holding company with a land bank of about 2,900 acres in Malaysia (1,600 acres in Rawang and 1,300 acres in Pulai, Johor), which was acquired in the early days by the Gan family.

HBL is targeting a gross development value (GDV) of RM100mil for its first phase of 30 acres of residential development, with future plans for a self-contained township comprising a commercial centre, hypermarket and another 40 acres for residential units.

Anggun's entrance statement with its water features.

Anggun, HBL's maiden project, is an exclusive, freehold resort-like development where its houses are planned with a North-South orientation. Prices range from as low as RM368,000 for cluster semi-detached and from RM418,000 for semi-detached houses.

Purchasers were offered an early bird discount of RM15,000 for semi-detached bookings and RM10,000 for cluster semi-detached houses. Other attractive promotions announced during the launch included the Wheel of Fortune for confirmed buyers on Sept 23, with a grand price of RM20,000 worth of travel vouchers.

Hong Bee Property Management Sdn Bhd (project manager) managing director Tan Ming Huat said Anggun Phase 1 would have 78 semi-detached units, 20 cluster semi-detached units and five bungalows with RM46.5mil GDV while Phase 2 would comprise 60 semi-detached units, 56 cluster semi-detached units and six bungalows with RM52.6mil GDV.

“We achieved RM22.5mil sales from our sales launch in just two weeks which translates to 48% of our Phase 1 total sales. We are very pleased with the result and are overwhelmed by this response,” he said.

“We are bringing to Rawang what many reputable developers are giving in Shah Alam, KL and PJ, such as gated and guarded community living, a grand and imposing entrance statement with water features surrounding it, green street concept and lush greeneries.”

“We feel that Rawang is ready for this kind of development. Gated and guarded community living is here to stay as more and more people are looking forward to come home to a secured environment,” he added.

Tan said HBL envisioned bringing a different kind of lifestyle for the Rawang community and developing Anggun into a New Rawang 2 complete with good facilities and amenities.

He said Rawang was becoming more accessible through the linking of the North South Expressway and the Outer Ring Road. It is also the northern gateway of Klang Valley.

Hong Bee Group has two joint ventures with GuocoLand (M) Bhd and SP Setia Bhd. The on-going joint venture with GuocoLand with a RM1.5bil GDV, is on 1,000 acres of mixed development in Emerald Enclave at Kota Emerald.

The partnership with SP Setia is within the Iskandar Development Region in Johor Baru, and promises to produce an RM2bil eco-themed township, known as Setia Eco Gardens.

Meanwhile property prices in Emerald Rawang have risen although those in the nearby 17-year-old Bandar Country Homes are still quite flat despite the township having a new RM5.1mil market, a big mosque and a shopping mall in the pipeline.

Many houses in Bandar Country Homes are being renovated and extended as new owners attracted by the affordable prices snap up the bungalows there.

However, some residents of Bandar Country Homes are optimistic that given the many amenities in their township, property prices would eventually rise.

A recent uproar is by residents of Jalan Desa 3/7 who have protested against being asked to pay 20% of a proposed RM3.2mil slope mitigation work behind their houses arguing that the slope is not part of their bungalow land.

“The Selayang Municipal Council should do more for this township like widening the Jalan Batang Berjuntai and preventing flooding there instead of asking us the victims of the landslide to foot the bill which is exorbitant and unfair,” said an irate resident.

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