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Monday, November 26, 2007

Brunsfield keen on eco-lifestyle projects

It eyes big presence in upmarket residential property market.

Brunsfield group is eager to widen its presence in the growing niche eco-lifestyle residential property projects both within and outside the country.

At present, its property development arm, Brunsfield Development Holdings Sdn Bhd, is involved in 18 projects in Malaysia and abroad.

Group managing director Gan Thian Leong said the company was looking at offering more well-designed and sustainable exclusive residences in Kuala Lumpur and other parts of the Klang Valley for those seeking to upgrade their lifestyle.

The company will be launching new projects in Kuala Lumpur next year, which include the Brunsfield Embassyview and Brunsfield Residence @ U Thant.

Brunsfield Embassyview, located amongst the Embassy Row of Jalan Ampang, will showcase 283 units of spacious upmarket residences with built-up areas from 2,000 to 7,500 sq ft, priced from RM800 per sq ft (psf).

The 93 exclusive low-rise luxury condo villas of Brunsfield Residence @ U Thant, located in the prestigious neighbourhood of Jalan U Thant, will be marketed from RM3,000 psf, thus setting a new price benchmark in Malaysia.

Meanwhile, the RM1.5bil Oyster Cove International project in Gold Coast, Australia, is the first overseas strategic joint venture between Brunsfield and Sime Darby Bhd.

The project, featuring high quality waterfront homes and luxurious condominium and high-end commercial centre, is said to be one of the most appealing waterfront resorts in Australia’s Gold Coast.

The nature-themed development is designed and conceptualised by Brunsfield Group executive director Zulkifli Hamzah, who is an architect by profession and works in close consultation with the company's strategic partner.

Zulkifli said Brunsfield’s strength in property lay in its value creation capability, strategically international mindset, strong branding and productive strategic partners.

Besides the local market and Australia, the company is also eyeing the vast markets in the Middle East, China, Indonesia, India, Vietnam and Britain.

In the Klang Valley, Brunsfield has a landbank of 1,200 acres, of which 80% is owned by the company and the rest by joint ventures.

Gan is also optimistic that the company’s strategic partnership with Sime Darby will open up opportunities for more high-end, niche and sustainable developments in high growth markets in Malaysia and other countries.

“The synergy created by the combined strengths, talents and expertise of the parties provide much value added ideas, value engineering, higher quality workmanship, more effective marketing and improved delivery, stronger financial capacity, risk management and greater adoption of information and communication technology (ICT).

“This will pave the way for much bigger opportunities for the partners, both locally and internationally,” he said.

Since the partnership was formed last year, the partners have ventured into three prestigious projects - the RM250mil Subang Avenue, RM550mil Oasis Damansara and RM1.5bil Oyster Cove International.

A recent testimony of the collaborative partnership is the overwhelming success of the Subang Avenue project, which posted 100% sales of its serviced apartments in record time.

Both Gan and Zulkifli are great believers of using ICT to enhance the quality of life and to pioneer the safe city living concept in all the company's ongoing and future projects.

Besides enhancing its residences with smart-home features developed by the Brunsfield group, the company will spend RM25mil to create a safe city in the 15-acre Oasis Damansara and RM5mil in the 3-acre Subang Avenue project.

Brunsfield Development property development adviser Hor Chee Wah said: “To ensure the safety of the residents, the most advanced smart home technology, building intelligence system and surveillance technology will be implemented in all our projects.

“Every effort will be expended to ensure that our projects are well planned and designed, with the safety of residents in mind.”

These include working with the local councils to enhance all the service roads within the project site, having bright streetlights and the installation of high-tech closed circuit televisions in the projects.

“Residents will also be required to use friendly smart access cards to move within their development.”

By The Star (by Angie Ng)

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