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Monday, November 26, 2007

IPGA adopts iVirtual to enhance online portals


AUSTRALIAN stock exchange-listed IPGA Ltd's units in Malaysia, and have added on iVirtual to enhance property listings on their websites.

Touted as the largest online database of properties for sale and rent, iProperty was established in 2003.

The portal and monthly magazine of the same title works with some 100 property developers and more than 800 real estate agents.

iVirtual enables a potential buyer to navigate within a 360� interior and exterior views of a property.

"While enhancing the online property hunting experience for purchasers, iVirtual enables real estate developers and agents take clients on site viewings 24/7, making it a potent tool to better market properties to both local and international buyers via iProperty's website," said iProperty executive chairman Patrick Grove in a statement released in Kuala Lumpur recently.

To date, property developers who have adopted iVirtual include TA Properties, AP Land, Guthrie Properties and Negara Properties.

IPGA owns online property portals featuring properties in Singapore, Malaysia and the Philippines.

It plans to buy an online property portal in Thailand.

By New Straits Times

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