PETALING JAYA: Information technology provider Matrix Invent (MSC) Sdn Bhd is leveraging on the Internet to boost real estate activities in Asia, especially in Malaysia, via its newly launched property trading web portal. Its vice president Joe Poh said the company would be investing up to RM500,000 to enhance the web portal, which is also known as estate123.com, for the next two years. Speaking to The Edge Financial Daily at the estate123.com official launch last week, Poh said those interested to buy or sell properties could join the web portal and enjoy its various functions for free. The web portal already has close to 400 members, consisting mostly of real estate agents and individuals who want to sell their properties. On how Matrix Invent would recover its cost of investments, Poh said the company was following a similar model such as those of Skype and was not expecting any revenue for the next two years. “It is a goodwill business. When we have a big database, we will offer value-added services and charge for these services,” he added. Matrix Invent chief marketing officer Michael Lim said the company was investing in Internet platform business such as estate123.com as customers were becoming more confident of making transactions online. Besides providing an avenue for prospective sellers and buyers, other market players such as lawyers, property valuers, developers and bankers could also use estate123.com to get new business. Currently, the web portal has functions such as mailbox and short messaging service (SMS) to allow prospective buyers to contact sellers. In the near future, it will also have enhanced functions such as property valuation and bidding. Lim said estate123.com would only focus on properties in the Klang Valley in the initial phase and would eventually include properties in other Asian cities such as Singapore, Hong Kong, Jakarta, Bangkok and Shanghai. Other than estate123.com, Matrix Invent also launched a software delivery platform known as Pay2Soft.com to provide business applications to customers through the Internet instead of the traditional on-site installation of packaged software. Poh said Pay2Soft.com would benefit companies that could not afford to buy the traditional business applications package. While a conventional customer relationship management package, including hardware and installation, could cost up to RM100,000, Pay2Soft.com charges a fee of only about RM50 per user a month for such applications, he added. By The EDGE MALAYSIA
Monday, November 26, 2007
Matrix Invent’s new portal to drive real estate activities
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Property Portal
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