Malton villas lure buyers

A waterscape villa at The Grove @ SS23, Petaling Jaya

PETALING JAYA: Malton Bhd has received overwhelming response for its latest high-end project, The Grove @ SS23, since it was opened for registration recently.

It is understood that many of the over 300 registrants had booked some of the 35 waterscape villas.

“We expect 70% of the 35 units to be taken up, leaving possibly only the bumiputra-quota units,” said sales and marketing director Tracey Lai.

The prestigious gated residential development on the last parcel of freehold land in SS23 offers units priced from RM3mil.

The main features include security alarm system with central monitoring option, CCTV at perimeter fencing, intercom system linked to the guardhouse, motion detector light, as well as jacuzzis.

“The Grove revolves around a tropical garden living experience and each unit is adorned with harmonious water features and provisions for a feature lift.

“Each home comes with two luxurious master bedrooms with jacuzzis,” Lai said.

The show unit should be ready in the next few months. Malton has also engaged TID, a renowned international interior designer from Singapore, to add further value to the project, which is accessible through the Damansara -Puchong Highway, Federal Highway and North Klang Valley Expressway.

The project would be completed ahead of schedule in 2011, like its prestigious Pearl Villas @ Section 16, which was sold out through private invitation, Lai said.

On the property market, she said it was “challenging” due to the upheaval in fuel price and rising construction cost.

“However, Malton remains focused on the high-end sector and we continue to see the opportunity as both bright and rewarding.”

She said The Grove not only clearly exemplified Malton’s strategic direction but also showed the company’s belief and confidence in the high-end property market despite the current economic uncertainties.

Malton had always focused on product differentiation and branding, Lai said.

“Malton is very market-driven, creating up-market lifestyle products that are customer-centric. We believe in continuous innovation of new products and the creation of value that embraces practicality and sustainability. All these have been well received by our buyers.”

By The Star (by S.C.Cheah)