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Friday, July 24, 2009

'Make Malaysia a choice property destination'

PRIME Minister Datuk Seri Najib TunRazak has urged property players to give more emphasis to the identity, function and sustainability of their projects to make Malaysia a preferred destination for real estate.

He said the reputation of local properties for quality should be reinforced through promoting a Malaysian identity.

"We should not have a skyline which is indistinguishable from any other city in the world," he said at the official launch of the Malaysia Property Incorporated (MPI) in Kuala Lumpur today.

"We are proud that our iconic buildings like the Petronas Twin Towers and Menara Dayabumi have Malaysian and Asian aesthetics," he said in his speech which was read by Minister in the Prime Minister’s Department Tan Sri Nor Mohamed Yakcop.

Najib said Malaysian properties should be truly functional to meet the needs of its users while understanding and taking into account, local factors such as weather and the culture.

"A focus on function means that a property should not be just a physical structure of brick and mortar but one which truly supports the activities and lifestyle of its users.

"At the same time, it must be well integrated into the surrounding community," he added.

When it comes to sustainability, he said the government was focused on promoting the use of green technology, which also includes encouraging the development of energy efficient buildings.

By Bernama

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